Starting to Carry CBD Oil in Your Health Store? Know How to Sell It to Your Customers
If you have recently decided to carry CBD oil in your health products store, you may find yourself in unfamiliar territory. You want to be sure that your customers consider the product and make purchases to ensure that your investment in your new inventory is worthwhile. Before you just throw the CBD oil up on the shelves, get to know some of the ways that you can sell CBD oil to your customers. This will help you to better market your new product and drive sales.
Post on Social Media
Today's customers tend to get most, if not all, of their information about most things from social media. They stay in contact with friends, family, and even businesses through Facebook, Twitter, and other social media platforms.
If you want to get the word out that you are carrying CBD oil in your store, write a few announcement posts for social media. You will reach a wide audience of current customers and may even reach people who have never visited your store before. This type of product, because of its numerous health benefits and its current novelty factor, will draw a lot of people to your posts, and hopefully, through your doors to buy the product.
Create a Prominent Display in the Store
You want to be sure that people see your new product when they come into your store to shop. As such, you should create a prominent feature display for the CBD oil, at least in the first few months that you carry it.
Try to make a display that catches the eye from the front of the store but that is actually positioned further back down the aisle. You do not want your customers to just walk in, grab the CBD oil, and walk out without even seeing other products. By placing the display deeper in the store, they will have to at least walk by other products. Those additional products may catch their eye.
Display Related Products with the CBD Oil
If you really want to up-sell the CBD oil and get additional sales out of the deal, you may want to include related products on the display with the CBD oil. For example, if you carry calming blankets in your store, you may want to create a display that emphasizes the mental health benefits of CBD oil by including those blankets and other mental health care products (as well as a sign that indicates this theme).
Alternatively, you could include items used to apply the CBD oil to the skin on the display to make it quick and easy for customers to buy everything they will need to properly use the CBD oil, or you could just display a variety of CBD products, such as CBD flavor tinctures.
Now that you know a few of the ways to sell a new CBD oil product to your customers, you can get started as soon as possible.